As night falls and the lights of cocktail bars begin to glow, guests step beyond the bounds of the everyday. Here begins Kinley’s latest story “Challenge the Ordinary, Taste the Extraordinary” a journey beyond routine, guided by taste and creative instinct.
Chapter One: Kinley Lemon Taste
Leading the way is Kinley Lemon Taste, where the zesty brightness of lemon meets the soft, floral lift of lavender. Made with 100% natural flavourings, its bouquet is a harmony of vibrant citrus and subtle botanicals. The effervescence glides like jazz, whether enjoyed on its own or paired with gin or vodka, opening the door to bold experimentation.
A manifesto written into Kinley’s DNA, this platform speaks to those who seek more than the expected. “With this launch, we want people to see the world differently and turn everyday moments into something extraordinary — one sip at a time,” says Paola Donelli, Senior Marketing Director Italy at The Coca-Cola Company.
The New Content Hub
The campaign’s bold, multi-channel approach urges drink lovers and professionals alike to reimagine the ritual of taste, guided by curiosity and character. Supporting the launch, the Kinley Content Hub offers a series of smart, bite-sized lessons for bartenders — short videos that explore how to use social media creatively and effectively, from the basics to building your own storytelling.
To bring this vision to life, Kinley has appointed four distinctive voices — Dennis Zoppi, Sabina Yausheva, Federico Diddi and Clara Pepe. Different styles, one shared curiosity: to show just how far mixology can go when you dare to taste the extraordinary.
The article first appeared on Coqtail – for fine drinkers. Order your copy here
Immagini credits Mike Tamasco x Coqtail, location Ronin Milano – riproduzione vietata
In partnership with Kinley
