Barefoot, in leather trousers and a denim shirt, Iggy Pop grips the neck of a bottle like it were a guitar. In front of Collier Schorr’s lens, he becomes pure voltage in colour, while black-and-white portraits reveal his more instinctive, introspective side. A living legend, born James Newell Osterberg Jr. in Michigan, he started out as drummer with The Iguanas, moved on to the Prime Movers and the Stooges, and carved out a legacy with timeless tracks like Nightclubbing — immortalised in Trainspotting — and The Passenger.
A voice that’s moved from punk to rock, country to blues, yet always remained unmistakably his own. “Creation is a form of liberation. Creation is a great love. It’s like a birth,” he confides in a short film directed by Camille Summers-Valli, a visual meditation on the genesis and mystery of creative spark. It’s Iggy — raw, hypnotic—who leads a cast of seven in the latest visionary chapter from Dom Pérignon.
Creation as an Act of Freedom
A house with an imagination as rich as its wine, that has long drawn inspiration from artists while inspiring them in turn. The guiding idea remains: “Creation is an eternal journey”. A legacy that once linked the Maison with Warhol and Basquiat, Lynch and Lenny Kravitz — and that now includes his daughter Zoë, actress and filmmaker. She joins a campaign that celebrates the cathartic force of invention. “Creation is like a dance,” says madame Kravitz, as Swedish dancer and choreographer Alexander Ekman spins weightless in the air. Creation? “It’s all around us. The birds, the bees, the trees, the leaves, the wind,” suggests Californian rapper and drummer Anderson Paak, tapping a champagne glass with his drumsticks, dressed head to toe in black and white.
Dom Pérignon’s “Creation Is an Eternal Journey” Campaign
“Creation is an act of faith,” whispers British actress Tilda Swinton. And if, for three-MICHELIN star chef Clare Smyth — at the helm of London’s Core — “creation happens in the kitchen, while inspiration happens outside it,” then for Japanese painter and sculptor Takashi Murakami, “creation can change history.”
Just like Dom Pierre Pérignon did in 1668 — driven by the will to create the best wine in the world. A vision the Maison still follows, crafting only vintage champagne. Each cuvée distils a specific year, a singular harvest. Time becomes matter. And matter becomes emotion. All without betraying the founding principles: precision, complexity, tension and intensity. Always in search of harmony — not as perfection, but as sensation.
The Temporal Movements of “Creation Is an Eternal Journey”
“Creation is like a spiral,” says chef de cave Vincent Chaperon. Circular and infinite. A continuum between past, present and future. This idea took shape in a celebration at the Tate Modern in London: a symphony told in three movements. The past — shown through the Maison’s artistic connections, the present — through the campaign’s images and short films and the future — revealed with the pré-assemblage 2024, in a multi-sensory narration of drawings, materials, and words. The evening closed with an all-vinyl DJ set by Pee Wee (Paak’s alter ego) and Jameela Elfaki.
4 Dom Pérignon Vintages
And in the meantime, Dom Pérignon has released four new cuvées: Vintage 2008 – Plénitude 2, an ode to fullness and timeless style; Vintage 2017, the last signed by Richard Geoffroy — a farewell to an era; Vintage 2018, the beginning of a new chapter; and Rosé Vintage 2010, the result of a decade long exploration of Pinot Noir’s primal energy, distilled into a glowing assemblage. And there’s more.
In October, the Maison will unveil a limited-edition design work co-created with one of the artists. And in 2026, an immersive performance will mark yet another turning point. Because creation, for Dom Pérignon, never stands still. It listens, it transforms, it continues — like a story that always finds new ways to be told.
The article first appeared on Coqtail – for fine drinkers. Order your copy here
Images credits by Collier Schorr
