In the drawing room that looks toward Hyde Park, The Lanesborough prepares an homage to an Italian classic. During Negroni Week 2025, scheduled from 22 to 28 September, the Grande Dame of the Oetker Hotels group inaugurates The Negroni Salon, a temporary bar devoted to a drink able to move across eras and styles. Its mood reflects the discreet luxury of the hotel, with attentive service and a menu designed to guide the palate through faithful classics and measured twists. The official opening is set for 25 September, a date that places this liquid salon on the calendar of devoted enthusiasts.
The Negroni Salon Brings the Cocktail of Count Negroni to Central London
Want to explore new cocktail scenarios? Then try The Negroni Salon. The most ordered cocktail in the world, as ranked by Drinks International, arrives here with a measured hand as the team tunes botanicals and temperature, shaping bitterness into a fresh, precise sip.
Temporary Bar, a Special Menu
The list combines the classic recipe in equal parts—bitter, vermouth and gin—with twists created for exacting drink lovers. Breakfast Negroni unites tequila cristalino and mezcal with bitter and vermouth, with a trace of coffee that lengthens the stride and adds depth. The smoky character of the agave supports the bitter profile and leaves a pleasant persistence. Spiced Negroni builds on the push of chili together with bitter, gin and vermouth for a lively, balanced progression. Smoked Negroni selects a peated single malt and nods to the angular character of a Boulevardier, preserving the identity of the drink while adding an enveloping aromatic layer. Long Negroni offers a lighter, more refreshing reading: bitter, rose and gin meet an amber, sparkling zero-alcohol aperitif with notes of orange peel and aromatic herbs.
Prices and Guided Tastings at The Negroni Salon
Each Negroni is priced at £23. For guests who seek a complete path, the Negroni Flight presents three curated tastings at £45 per person, a format that helps reveal nuance and compare how the perception of the bitter elements shifts in the presence of spice and smoke. It reads as an invitation to discovery for curious palates.
What to Do During Negroni Week 2025
The Negroni Salon at The Lanesborough enters the 2025 Negroni Week calendar with a project faithful to the character of the drink and open to high-quality interpretations. The tastings trace a wide palette, from the herbal tones of agave to the spicy rise of chili, from the embrace of peat smoke to the heady scent of rose. For long-time admirers of the Negroni it becomes a key stop, for the curious it offers a privileged entry point into the world of fine mixology.
Images courtesy The Lanesborough, Photo by Camilla Joy
